Ferrous: FERROUS SIGNAGE

Credits & Description:

Category: Public Spaces

Advertiser: FERROUS

Product/Service: ORE MINING

Agency: HARDY DESIGN

Creative Director: Mariana Hardy (Hardy Design)

Designer: Gustavo Magno (Hardy Design)

Designer: Thomaz Lanna (Hardy Design)

Designer: Lucas Costa (Hardy Design)

Media placement: Signage - Commercial Building - 09/05/2011



Describe the brief from the client

A fast growing mining company briefed for a flexible signage system for their new headquarters.

The interior design project was based on transparent skins and open spaces, that connect to the dynamic and innovative way that the company performs in the market.



Describe the challenges and key objectives

The challenge was to keep up with the architectural project, developing a signage that connected with a clean and translucent space concept. Also, it had to attend to the mobility issue, seen that the sectors of the company are in constant change.



Describe how you arrived at the final design

The solution, designed from scratch, led to a system that could be stuck on, and easily removed, from glasses and other surfaces, combining coloured acrylic and suction cups. The signage system allows the client to reorganise their working space as they need and is completely integrated to the corporate environment.



Give some indication of how successful the outcome was in the market

The company received an extremely good feedback from its employees, mainly because it generated the perception of being part of the whole of the brand concept. As a further result of the successful implementation, the client ordered new signage contracts, this time for its mines.