Fiftyfifty: 50/50 X-MAS EDITION

Credits & Description:

Advertiser: FIFTYFIFTY (HOMELESS ORGANISATION)
Agency: HAVAS WORLDWIDE DÜSSELDORF
Category: Retail Stores, Restaurants & Fast Food Outlets
Creative Director: Alexandros Antoniadis (Havas Worldwide Duesseldorf)
Photographer: Christoph Roehrig
Chief Creative Officer: Felix Glauner (Havas Worldwide Duesseldorf)
Illustrator: Homeless Persons
Executive Creative Director: Martin Breuer (Havas Worldwide Duesseldorf)
Art Director: Michel Becker (Havas Worldwide Duesseldorf)
Art Director: Nora Zimmermann (Havas Worldwide Duesseldorf)
Website Design: Systemantics Gmbh
Copywriter: André Bastian (Havas Worldwide Duesseldorf)
Art Director: Joana Ek (Havas Worldwide Duesseldorf)
Creative Director: Martin Venn (Havas Worldwide Duesseldorf)
Copywriter: Julian Jacobi (Havas Worldwide Duesseldorf)

Outcome
50% sales increase, a 2nd edition of the streetpaper had to be printed.

Client Brief Or Objective
Fiftyfifty is a street paper with 50% profits going directly to the homeless seller.For Christmas, we needed an idea to stimulate sales.

Implementation
The name of the street paper is 'fiftyfifty'. This gave us the idea to change the format from a 100% editorial paper to 50% newspaper and 50% gift wrapping paper.Since the paper is sold by homeless people, we had them design the wrapping paper.

Brief Explanation
The challenge was to find a cheap and relevant extra benefit for the buyers of the newspaper.Also the motivational aspect was important, we wanted to give the homeless salesmen something to be proud of. The fiftyfifty Xmas edition: 50% editorial, 50% gift wrapping paper