FlyGTA Airlines: Jimmy Chiale

Credits & Description:

Alternative title: #sickart / Sick Art
Category: Transport
Media: Design
Brand: FlyGTA Airlines
Agency: LP/AD
Geo: Canada
Advertising Agency: LP/AD, Toronto, Canada
Creative Director: Alex Shifrin
Art Director: Sergey Skrebnev
Art Director: Erin Rodness
Copywriter: Rinita Barua
Illustrator: Runt, Uber5000, Jimmy Chiale
Account Planner: Sasha Zaprudska
Published: February 2018
Synopsis:
FlyGTA, Toronto’s ultra-short haul carrier, has collaborated with Toronto street artists Runt, Jimmy Chiale and Uber5000 to design their air sickness bags. Dubbed Sick Art (#sickart), the limited series will feature three distinct designs, one from each of the artists. The bags will be in FlyGTA’s aircraft starting from March 1st and will be available until they run out, which everyone hopes will not be too soon. In addition, framed air sickness bags will be on permanent display in the FlyGTA lounge at Toronto’s Billy Bishop Airport. The idea was developed and produced by Toronto creative and branding boutique LP/AD. Runt, Uber5000 and Jimmy Chiale are three of Toronto’s more popular and prolific street artists. Their work can be seen adorning the sides of buildings across the downtown core and in Toronto’s Graffiti Alley.