ADC Annual Awards 2016 | ||
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DESIGN | PACKAGE DESIGN: FOOD / BEVERAGE | Merit |
TITLE FORTNUM & MASON LUXURY BISCUIT RANGE
CLIENT FORTNUM & MASON
AGENCY TOGETHER DESIGN
COUNTRY UNITED KINGDOM
EXECUTIVE CREATIVE DIRECTOR KATJA THIELEN
DESIGNER KATE LARSEN
ILLUSTRATOR KATE LARSEN
HEAD OF PRODUCTION DAVID CLAYTON
Fortnum & Mason Luxury Biscuit Range
A range of biscuit packaging that uses illustration to reinvigorate the wit and charm that is essential to the Fortnum & Mason heritage; from cows in the alps blowing chocolate out of a horn to a huge chocolate spouting whale. Of course, these are just two of the methods Fortnum & Mason use to create their new chocolate coated biscuit collection. We were asked to design the packaging for the five flavours in the range, to convey their handmade quality and create and set of giftable items. Intricately illustrated with whimsical stories, we smothered the packs in decorative charm.