FP7: THE EVOLUTION WILL NOT BE TELEVISED

Credits & Description:

Category: Self Promotion

Advertiser: FP7

Product/Service: DIGITAL MEDIA

Agency: FP7/BAH

Date of First Appearance: Feb 1 2011

Entrant Company: FP7/BAH, Manama, BAHRAIN

Creative Director: Fadi Yaish (FP7 / BAH)

Graphic Designer/Typographer: Ryan Atkinson (FP7 / BAH)

Copywriter: Steve De Lange (FP7 / BAH)

Media placement: Posters, Magazine print, Newspaper print, digital - give away posters, indoor, FP7, commnicate, campaign, arab ad, gulf marketing - 1 Feb 2011



Describe the brief from the client

After implementing several highly successful digital media campaigns, the Fortune Promoseven Network wanted to come up with a campaign establishing itself as an expert on digital media, and the leader of the field in the Middle East.



Describe the challenges and key objectives

The challenge was to create a piece of communication that really spoke to creative people in a meaningful and interesting way. We wanted people to not just look at our communication, but make them think.



Describe how you arrived at the final design

We created a series of posters under the heading of “The Evolution will not be Televised”. These copy/design driven posters - which were aimed at advertising professionals - imparted various truths and words of wisdom relating to digital media in particular and advertising in general in an engaging, sometimes humourous way. These posters were handed out to all attendees of the Mena Cristal Awards 2011, where FP7/Bahrain won multiple awards for their digital media entries, as well as the Cyber Grand Cristal for Mena/Europa.



Give some indication of how successful the outcome was in the market

Hundreds of people experienced ‘The Evolution will not be Televised’ posters at the Mena Cristal awards. In addition, the posters featured on the frontpage of the Behance.net page, Designyoutrust.com as well as hundreds of other design sites and blogs, allowing them to be exposed to an even wider audience.