Futura: SUSTAINABLE BOOK

Credits & Description:

Category: Publications & Business Communications

Advertiser: FUTURA

Product/Service: TV CHANNEL

Agency: DIALOGO DESIGN

Date of First Appearance: Mar 3 2011

Entrant Company: DIALOGO DESIGN, Rio De Janeiro, BRAZIL

Creative Director/Designer: Ricardo Saint-Clair (Dialogo Design)

Creative Director/Designer: Rodrigo Westin (Dialogo Design)

Media placement: Direct Mailing - Mailing to Potential Investors. - 03 March 2011



Describe the brief from the client

Futura is a Brazilian privately-funded TV channel with focus on the public interest. It broadcasts, 24 hours a day social topics concerning health, education and environment issues, reaching children, teenagers, families and workers. Futura only exists as a result of collaboration and partnerships. We had to reach 200 potential investors, national and international, asserting the channel's mission of disseminating knowledge, learning, innovation, and sustainable responsibility.



Describe the challenges and key objectives

The idea should be placed over the investor's office table, spreading the message to its colleagues and associates.



Describe how you arrived at the final design

We created an useful ceramic book that could work as an endless notepad. The packaging, a block of certified pine wood, physically provokes a debate: is it better to produce 250 sheets of A4 paper or to pack a book with infinite sheets? The block also works as a high-quality box to hold personal items. The text reminds us: only with knowledge, dialogue, and cooperation we can find solutions for a better world.



Give some indication of how successful the outcome was in the market

More than 150 investors sent compliments about the piece and idea, starting a closer and warm relationship with the channel's managers.