GAD DESIGN: EXPO GAD' 20

Credits & Description:

Category: Self Promotion

Advertiser: GAD DESIGN

Product/Service: DESIGN AGENCY

Agency: GAD DESIGN

Date of First Appearance: May 2 2009 12:00AM

Entrant Company: GAD', Sao Paulo, BRAZIL

Executive Director: Luciano Deos (Gad)

Creative Director: Leonardo Araujo (Gad)

Creative Director: Valpirio Monteiro (Gad)

Creative Director: Antonio Raupp (Gad)

Designer: Karen Ferraz (Gad)

Designer: Reinaldo Forte (Gad)

Designer: Marcio Lopes (Gad)

Designer: Julian Neto (Gad)

Media placement: Gad - Environmental Design temporary - Santander Cultural Porto Alegre - 2009



Describe the challenges and key objectives

An exhibition was held in the city's leading art museum. Named Design’20 Formas do Olhar (Design'20 Ways of Looking), the event had to provide a more democratising and inventive perspective of the theme, approaching the influence of design in the lives of people, along with the GAD’s 20 years of production.



Describe the brief from the client

To promote, in an innovative and memorable manner, the 20-year history of Gad’Design, one of the most renowned design and brand management companies in Brazil.



Describe how you arrived at the final design

The visual identity of the event was conceived using iconographic elements of the Gad Design brand, which is broken down in different methods, such as external media pieces, urban intervention, furniture and others.



Give some indication of how successful the outcome was in the market

Over its 37 days, the exhibition received approximately 25,000 visitors. It offered a number of workshops, seminars, creation workshops and simultaneous activities, such school and university visits.
With far reaching effects, and considered one of the most significant design shows, the event generated spontaneous publicity throughout Brazil’s leading media channels. An innovative view that drew thousands of eyes to the Gad’ brand.