GAD DESIGN: GAD 'EXPO 20

Credits & Description:

Category: Environmental Design: Semi-Permanent

Advertiser: GAD (BRAZIL)

Product/Service: DESIGN AGENCY

Agency: GAD'

Date of First Appearance: Apr 30 2009 12:00AM

Entrant Company: GAD', Sao Paulo, BRAZIL

Executive Director: Leonardo Araujo (Gad)

Designer: Leonardo Araujo (Gad)

Designer: Reinaldo Forte (Gad)

Graphic Design: Valpirio Monteiro/ Gad'Agency (Gad)

Media placement: Gad - Environmental Design temporary - Santander Cultural Porto Alegre - 27 days and 25.000 visitors - 2009



Describe the challenges and key objectives

Celebrating gad history, presenting projects and questioning the relevance of design in everyday's life.



Describe the brief from the client

Creating a temporary space to show not only the portfolio of 20 years, but also how design happens in the studio. The show should make possible understand the GAD creative process.



Describe how you arrived at the final design

In the atrium of Santander Cultural, in Porto Alegre, poliedric-shaped pannels presented texts, images and drawings of 20 selected cases, as well as the relation between design, architecture and package. A multimedia space presented on a video-wall, approaching the last 50 years of Brazilian design.



Give some indication of how successful the outcome was in the market

The exhibition was an audience and specialised critic success.