GAD DESIGN Design & Branding GAD LION by Gad' Design

GAD LION
The Design & Branding titled GAD LION was done by Gad' Design advertising agency for GAD DESIGN in Brazil. It was released in Dec 2009.
Advertising campaign for GAD DESIGN

GAD DESIGN: GAD LION

Brand
GAD DESIGN
Media
Design & Branding
Released
December 2009
Posted
December 2009
Market
Brazil
Industry
Advertising agencies, Business equipment & services, Advertising & Communication
Agency
Gad' Design
Copywriter
Claudia Mainardi
Copywriter
Eduardo Coser
Art Director
Andre Mosquito

Credits & Description:

Category: Self Promotion

Advertiser: GAD DESIGN

Product/Service: DESIGN AGENCY

Agency: GAD' AGENCY

Date of First Appearance: Dec 12 2009 12:00AM

Entrant Company: GAD', Sao Paulo, BRAZIL

Executive Director: Luciano Deos (Gad)

Executive Director: Valpirio Monteiro (Gad)

Art Director: Claudia Mainardi (Gad)

Art Director: Andre Mosquito (Gad)

Copywriter: Eduardo Coser (Gad)

Copywriter: Claudia Mainardi (Gad)

Media placement: Gad Lion- Corporate or Brand Identity – Self Promotion - In the wall of Gad's three offices , t-shirts, digital midia,etc. - 2009



Describe the challenges and key objectives

The challenge was to produce a creative concept that would translate the idea that the Lion Gad had won at Cannes was much more than just a regular lion. Rather, it is our Lion. We had to give it personality to show that it was something unique. Just like Gad Design.



Describe the brief from the client

Gad, one of the most renowned design companies in Brazil, won its first Silver Lion award at Cannes, in the very first year of the Design category being included in the festival. The brief in question was to promote and share all the pride and recognition generated by this award in an innovative manner among the concerned stakeholders.



Describe how you arrived at the final design

The idea was to recreate the symbol that represents the Cannes Lion, employing attributes such as authenticity, style and drive. So we decided on a more spontaneous and gestural redesign, which was baptized the Gad'Lion, with personal characteristics, starting off with the roar: GRRAAAD'!!!



Give some indication of how successful the outcome was in the market

The Gad'Lion immediately won the public over. It appeared on company walls, on T-shirts, office material, mailing lists, billboards and digital media. A mini site with augmented reality was created so that browsers could feel what it’s like having a Cannes Lion, one of the most sought after awards in global media, in the palm of their hand.