Gardening Company Nohara: GREENING MEMO

Credits & Description:

Category: Self Promotion

Advertiser: GARDENING COMPANY NOHARA

Product/Service: GARDENING COMPANY

Agency: TOKYU AGENCY

Date of First Appearance: Jan 15 2011

Entrant Company: TOKYU AGENCY, Tokyo, JAPAN

Creative Director/Art Director/Copywriter/Designer: Tatsuki Ikezawa (Tokyu Agency)

Photograher: Sayuki Inoue

Computer Graphics: Miyuki Nagata

Media placement: direct mailing and handing - 100 mailings distributed to small businesses - 15 January 2011-25 January 201



Describe the brief from the client

The gardening company planned a promotional

item. They wanted to produce a unique memo pad because it is an often used office item. They commissioned me to design it. The point was originality, because memo pads are thrown away

immediately.



Describe the challenges and key objectives

For promoting gardening and greenery to their customers.

The gardening company hopes the green message surrounding the customer.



Describe how you arrived at the final design

I designed the memo pad using a plant pot motif, with the point being to keep it on the desk. It was to be shaped like a plant pot from a piece of note

paper by simply folding it. I drew the development chart to show how the plant pot would had been in 3D if it was folded. I purposefullly chose

recycled paper in consideration of the environment.



Give some indication of how successful the outcome was in the market

The memo pads were used as ordinary messages and thank you cards. It kept the user from throwing it away immediately. Therefore, this decreases memo pads being thrown away by accident, losing important messages. The company had good

reactions from many users. Finally they decided to commercialise it and sell the product.