GRABARZ & PARTNER WERBEAGENTUR: CHRISTMAS CARD

Credits & Description:

Category: Flyers, Tickets, Invitations, Postcards, Christmas and Other Greetings Cards

Advertiser: GRABARZ & PARTNER WERBEAGENTUR

Product/Service: ADVERTISING AGENCY

Agency: GRABARZ & PARTNER

Date of First Appearance: Dec 21 2009 12:00AM

Entrant Company: GRABARZ & PARTNER, Hamburg, GERMANY

Executive Creative Director: Ralf Heuel (Grabarz & Partner)

Creative Direction: Djik Ouchiian (Grabarz & Partner)

Creative Direction: Martin Grass (Grabarz & Partner)

Art Direction: Julia Elles (Grabarz & Partner)

Copywriter: Max Benrath (Grabarz & Partner)

Graphic Artist: Anja von Harsdorf (Grabarz & Partner)

Graphic Artist: Nicolai Swoboda (Grabarz & Partner)

Graphic Artist: Karen Grashorn (Grabarz & Partner)

Graphic Artist: Jan Woelfel (Grabarz & Partner)

Graphic Artist: Annette Witzig (Grabarz & Partner)

Graphic Artist: Julia Elles (Grabarz & Partner)

Media placement: Christmas Card - National, International - 21.12.2009



Describe the challenges and key objectives

The task was to design a Christmas greetings card for clients and business partners of the advertising agency Grabarz&Partner with the advice that money would be donated to a charity in their name. The aim was to generate affinity for Grabarz&Partner.



Describe the brief from the client

The task was to design a Christmas greetings card for clients and business partners of the advertising agency Grabarz&Partner with the advice that money would be donated to a charity in their name.



Describe how you arrived at the final design

Presentation boards of Grabarz&Partner campaigns that had been rejected internally were cut up into postcard-size pieces and dispatched with Christmas greetings.



Give some indication of how successful the outcome was in the market

Grabarz&Partner received many positive reactions from clients and business partners.