Batesasia: THE WORLD'S FIRST iPAD DRAGON DANCE 

Credits & Description:

Category: Offline Digital Design

Advertiser: BATESASIA HONG KONG

Product/Service: GREATER CHINA ANNUAL DINNER

Agency: BATES

Executive Creative Director: Almon Lam (Batesasia Hong Kong)

Creative Director: Walter Lai (Batesasia Hong Kong)

Associate Creative Director: Christine Lai (Batesasia Hong Kong)

Associate Creative Director: Gyver Lee (Batesasia Hong Kong)

Senior Art Director: Nicky Sun (Batesasia Hong Kong)

Senior Art Director: Daniel Cheung (Batesasia Hong Kong)

Senior Copywriter: Kiu Chan (Batesasia Hong Kong)

Assistant Art Director: Nelson Tsui (Batesasia Hong Kong)

Assistant Art Director: Shadow Ng (Batesasia Hong Kong)

Senior Art Director: Jojo Zhou (Batesasia Shanghai)

Art Director: Maxim Peng (Batesasia Shanghai)

Media placement: Opening Performance - Banquet Hall - March 16, 2012



Describe the brief from the client

To unite a Greater China company.



Describe the challenges and key objectives

We are all Chinese, but we are all different Chinese.



China, Taiwan and Hong Kong have different cultures, mindsets and even lifestyles. How can we unite our teams and make a greater impact as a Greater China company in the Year of the Dragon?



Describe how you arrived at the final design

Just like an iPad, people working in China, Taiwan and Hong Kong are separate individuals. However, we believe in the power of unity and togetherness.

We invited the creatives of all 3 offices not only to design new dragons, but also dance and play together.

Performing a revolutionary iPad dragon dance of this new Generation M, we aim to showcase the company's vision 'changengage people'.



Give some indication of how successful the outcome was in the market

- More than 27 designed dragons received from the China, Taiwan and Hong Kong offices

- Successfully creating noises and engagement at the party


- Uniting the 3offices to form a Greater China team