Grut Restaurant: Grut, 32

Credits & Description:

Agency: Suprematika
Brand: Grut
Creative director: Vladimir Lifanov
Designer: Vladimir Lifanov
Project manager: Marina Lokteeva
Branding agency «Suprematika» developed the logo, corporate identity and packaging design for its own brand of beer restaurant "Grut", located in the south of Moscow.
The restaurant has an unique interior with an unusual usage of textures. Concrete, wood, metal constructions, unlined wall immersed in the green veranda. Almost all the parts and pieces are made by hand and of "living" materials.
Identity delicately based on minimalist logo design and philosophical illustrations, where tree cut's textures come alive and transform into a variety of landscapes.