Haji: HAJI

Credits & Description:

Category: i. Own Label and Private Label brands

Advertiser: HAJI

Product/Service: HAJI COLA

Agency: HAJI

Date of First Appearance: Jul 10 2010

Entrant Company: HAJI, Hamburg, GERMANY

Entry URL: http://www.haji.com

Head of Marketing: Gregor vom Endt (haji GmbH)

Head of Strategic Planning: Ali Eghbal (haji GmbH)

Executive Creative Director: Lars Ruehman (Nordpol)

Art Director: Bertrand Kirschenhofer (Nordpol)

Media placement: Bottle Haji Water - Top Bars, Coffee Shops, Hotels - 10 July 2010

Media placement: Bottle Haji Cola - Top Bars, Coffee Shops, Hotels - 10 July 2010



Describe the brief from the client

Developing a modern and unique glass bottle in an oriental style.



Describe the challenges and key objectives

High quality, extraordinary, building a cultural bridge between the Orient and the Occident.



Describe how you arrived at the final design

We attained a high quality both in terms of the special shape of the bottle and its extraordinary haptics (surface feel). Furthermore, the bottle has been manufactured with an embossed slogan: "it´s your choice" which includes the "Yin & Yang" sign and a ceramic screen-printed logo.



Give some indication of how successful the outcome was in the market

The products have been launched in October/November 2010.