Haji: HAJI

Credits & Description:

Category: Logo Design

Advertiser: HAJI

Product/Service: HAJI COLA

Agency: HAJI

Date of First Appearance: Mar 24 2010

Entrant Company: HAJI, Hamburg, GERMANY

Entry URL: http://www.haji.com

Head of Marketing: Gregor vom Endt (haji GmbH)

Head of Strategic Planning: Ali Eghbal (haji GmbH)

Executive Creative Director: Lars Ruehman (Nordpol)

Art Director: Bertrand Kirschenhofer (Nordpol)

Media placement: Note Paper Page 1 - International Correspondence - 24 March 2010

Media placement: Note Paper Page 2 - International Correspondence - 24 March 2010

Media placement: Business Card - International Correspondence - 24 March 2010

Media placement: Envelope - International Correspondence - 24 March 2010



Describe the brief from the client

Developing an international, high quality and usable CI.



Describe the challenges and key objectives

To identify a high quality paper, a perfectly readable font and to establish brand recognition.



Describe how you arrived at the final design

We created a homogeneous look across all aspects of the CI. The wave symbolizes the movement of haji cola and haji water liquids and the flow of life.



Give some indication of how successful the outcome was in the market

International acceptance.