| New York Festivals 2017 | ||
|---|---|---|
| Direct & Collateral | Craft: Art Direction | Third Prize Award |
| Clio Awards 2017 | ||
| Brand Design | Product/Service: Direct Marketing | Bronze |
| LIA Awards 2017 | ||
| Design | Product Design | Bronze Winner |
| Design | Direct Marketing - Business-to-business | Silver Winner |
| Eurobest Awards 2017 | ||
| Design | Promotional Item Design | Bronze Eurobest |
Agency: Kolle Rebbe Gmbh
Brand: Hälssen & Lyon
Country: Germany
Production Company: Xxx
Production Company: Korefe
Advertiser / Brand: Hälssen & Lyon
Public Relations Agency: Michelberger Pr
Production Company (additional): Rts Scholz Gmbh
Music/Sound Company: Hastings
Executive Creative Director: Sascha Hanke
Head Of Design: Christian Doering
Creative Director: Alexander Michaelsen
Creative Director: Tim Esser
Graphic Designer: Mitja Schneehage
Retouch Artist: Tommy Szewczuk
Account Manager: Isabell Wüst
Agency Producer: Ricarda Brieden
Production Manager: Martin Lühe
Final Artwork: Roy Philipp
Art Buying: Alice Feja
Photographer: Imke Jansen
Photographer Assistant: Jan Henrik Teschke
Designer: Ayzit Bostan
Director: Fabian Frinzel
Camera: Alexander Hildenberg
Sound Designer: Oscar Meixner
Synopsis:
Since 1879, Hälssen & Lyon has been crafting the finest teas for clients across the world. During this time they have received continued support from their long-standing customers, so we created a special direct mailing to thank them for their commitment.
We created The Teabag Collection – the first tea bags that look and feel like the world’s most iconic handbags. An innovative idea designed to demonstrate how the oldest drink in the world is anything but out of fashion.
The Teabag Collection was packaged in a handmade box and sent directly to fashion-oriented influencers. They were then premiered publicly at Berlin Fashion Week, Germany’s most important fashion event, where they quickly grabbed the attention of fashion lovers, generating a lot of valuable PR.
Hälssen & Lyon worked together with renown handbag designer Ayzit Bostan to create five limited-edition tea bags in the style of the iconic handbags. The selection was handcrafted with cordless silk and permeable cotton and designed to fit perfectly with the personality of each brew.
Thanks to the buzz generated at Berlin Fashion Week and the positive response from clients, The Teabag Collection directly led to a significant uptick in sales within a month of its release. Interest from longstanding clients grew exponentially, with 35% of existing clients making new orders within two weeks of release and several new clients reached out for more information. The Teabag Collection continues to gain traction online, generating priceless PR.