HARDY DESIGN Design & Branding NEW YEAR'S GIFT by Hardy Design

NEW YEAR'S GIFT
The Design & Branding titled NEW YEAR'S GIFT was done by Hardy Design advertising agency for HARDY DESIGN in Brazil. It was released in Dec 2010.
Advertising campaign for HARDY DESIGN

HARDY DESIGN: NEW YEAR'S GIFT

Brand
HARDY DESIGN
Media
Design & Branding
Released
December 2010
Posted
December 2010
Market
Brazil
Industry
Advertising agencies, Business equipment & services, Corporate Image
Agency
Hardy Design
Creative Director
Mariana Hardy
Designer
Guilherme Athayde
Designer
Thomaz Lanna Neves
Designer
Ricardo Lobato

Credits & Description:

Category: Calendars

Advertiser: HARDY DESIGN

Product/Service: DESIGN AGENCY

Agency: HARDY DESIGN

Date of First Appearance: Dec 15 2010

Entrant Company: HARDY DESIGN, Belo Horizonte, Mg, BRAZIL

Creative Director: Mariana Hardy (Hardy Design)

Designer: Guilherme Athayde (Hardy Design)

Designer: Thomaz Lanna Neves (Hardy Design)

Designer: Ricardo Lobato (Hardy Design)

Finishing Designer: Lucas Costa (Hardy Design)

Account Director: Cynthia Gambogi Massote (Hardy Design)

Graphic Producer: Michele Cantini (Hardy Design)

Ilustrator: Bruno Campos (BCMF)

Media placement: Calendar - Brazil - 15 December 2010



Describe the brief from the client

We needed to reinforce our partnering with our clients and find new prospects. So, we decided to create a useful and durable New Year’s gift, symbolising the firm’s design skills in developing innovative, functional and communicative ideas.



We decided to design a calendar, mostly because maybe in our market it's the most popular gift among all. As a consequence, its design is generally neglected.



Describe the challenges and key objectives

We wanted to express in a gift that graphic design can differenciate a brand, and be truly relevant as well. We needed to develop something that our clients and prospects would look at or use everyday.



Describe how you arrived at the final design

The team’s mascot dog (Zed), a Dalmatian who is undeniably the nicest member of the team, is shown in humourous scenes, creating an affective connection with the year’s holidays or special dates. The gamut of colours changes according to the seasons. Artisanal finish combined with esthetic appeal and functionality.



Give some indication of how successful the outcome was in the market

We received many e-mails from clients saying how simple and brilliant our idea was, that the piece is sweet and fun. Further than that, we had meetings with prospects because of the piece. The calendar was so successful that it ended up being sold in design stores.