HHK INTERTRADE Design & Branding, Case study Return Of The Ashes, 2 by Ogilvy & Mather Bangkok
The Design & Branding titled Return Of The Ashes, 2
was done by Ogilvy & Mather Bangkok advertising agency for HHK INTERTRADE in Thailand. It was released in Dec 2016.
HHK INTERTRADE: Return Of The Ashes, 2
Brand
Media
Released
December 2016
Posted
December 2016
Market
Agency
Awards:
| Ad Stars 2017 | ||
|---|---|---|
| Design | Communication Design: Posters | Crystal |
Credits & Description:
Brand: Hhk Intertrade Co., Ltd. / Caran Dache & Forest Control
Agency: Ogilvy & Mather
Synopsis:
In Thailand, wildfires occur quite frequently. From 1985 until now, wildfires took place more than 9
106 times, with over 90% of them caused by humans. As a result, Thailand loses 57,594 acres every year. In addition, there aren’t sufficient firefighters and firefighting equipment to resolve the incidents. Wildfires therefore are becoming more prevalent with incidents increasing year on year. The client, therefore, wanted a fresh, new idea to raise public awareness. The target are new customers who have never been aware of the problem.