Binda: A HAND MADE CAMPAIGN

Credits & Description:

Category: Posters

Advertiser: BINDA

Product/Service: HIP HOP VELVET TOUCH

Agency: BCUBE

Chief Executive Officer/Executive Creative Director: Francesco Bozza (BCube)

Executive Creative Director: Simone Ferrari (BCube)

Associate Creative Director: Sergio Spaccavento (BCube)

Art Director: Andrea Marzagalli (BCube)

Copywriter: Andrea Bomentre (BCube)

Account Director: Paola Borroni (BCube)

Managing Diector: Marcello Binda (Binda)

Marketing/Retail Manager: Roberto Sforzini (Binda)

Marketing Manager: Francesca Satolli (Binda)

Illustration: Carioca Studio

Media placement: Print - Magazine & Newspaper - 10/11/2011

Media placement: Poster - Bus Station - 10/11/2011

Media placement: In-Store Material - Hip Hop Flagship Store - 10/11/2011



Describe the brief from the client

For Hip-Hop Velvet Touch, our insight was to develop a campaign specifically inspired by the material it is made of: velvet.



Describe the challenges and key objectives

To represent the story of the watch, from the birth of velvet until now, on a carpet.



Describe how you arrived at the final design

An illustrator realised icons, decorations and titles of the entire campaign. Once all the pieces were drawn, we made up 2 big carpets. Then every single piece has been realised manually and sewed on the velvet.



Give some indication of how successful the outcome was in the market

More than 300,000 Hip-Hop Velvet Touch sold in the first 3 months.