Holycrap.sg: Rubbish Famzine The Identity Issue

Credits & Description:

Nomination: Graphic Design
Category: Stationery
Award: Graphite Pencil
Agency: Kinetic Singapore
Client: Holycrap.sg
Writer: Pann Lim
Writer: Claire Lim
Writer: Aira Lim
Writer: Renn Lim
Editor: Claire Lim
Designer: Pann Lim
Creative Director: Pann Lim
Illustrator: Renn Lim
Illustrator: Aira Lim
Photographer: Renn Lim
Photographer: Pann Lim
Photographer: Aira Lim
Photographer: Claire Lim
Description
RUBBISH FAMZINE IS A BI-ANNUAL FAMILY ZINE CONSISTING OF DAD - PANN 43, MOM - CLAIRE, 42 AND THEIR 12 YR OLD SON, RENN & 10 YR OLD DAUGHTER, AIRA. THEY SEEK TO EXPRESS THEIR VOICES THROUGH PRINTED PAGES. SO IT'S NO SURPRISE THAT THEIR BUSINESS CARDS ARE IN THE FORM OF THAT PUBLICATION - RUBBISH FAMZINE. THE CARDS ARE CONCEIVED AS A ‘MINITURISED’ EXTENSION OF THEIR ‘CORPORATE’ ID. CHOOSING THE TITLE ‘THE IDENTITY ISSUE’ IS ALSO APPROPRIATE BECAUSE INTHEIR INDIVIDUAL CARDS, EACH MEMBER WRITES ABOUT THEMSELVES, SHARING STORIES ABOUT THEIR IDENTITY, MAKING EACH CARD OR MINI FAMZINES PERSONALISED.