Honda: Beautiful Engines. 19

Credits & Description:

Brand: Honda Motor Co.,Ltd
Entrant Company: Dentsu Inc., Tokyo
Agency: Dentsu Inc., Tokyo
Creative Agency: Dentsu Inc./Mori Inc., Tokyo
Client: Honda Motor Co.,Ltd, Tokyo
Production Company: TYO PRODUCTIONS 1, Tokyo
Design Company: PEN.Inc./Creative Power Unit, Tokyo
Agency Producer: Misato Tachibana Mori Inc., Tokyo
Creative Director: Morihiro Harano Mori Inc., Tokyo
Art Director: Yoshihiro Yagi Dentsu Inc., Tokyo
Producer: Shunichi Takano TYO PRODUCTIONS1, Tokyo
Copywriter: Haruko Tsutsui Dentsu Inc., Tokyo
Copywriter: Scott Lehman LehmanAD, Tokyo
Copywriter: Nae Mikuni Dentsu Inc., Tokyo
Copywriter: Daisuke Asano Dentsu Inc., Tokyo
Production Manager: Yuta Harasawa TYO PRODUCTIONS1, Tokyo
Production Manager: Masahira Mizuta TYO PRODUCTIONS1, Tokyo
Photographer: Fumihito Katamura
Designer: Taiji Kimura PEN.Inc., Tokyo
Designer: Daisuke Hatakeyama Creative Power Unit, Tokyo
Designer: Masashi Fujita Creative Power Unit, Tokyo
Designer: Chihiro Kato Dentsu Inc., Tokyo
Designer: Masanari Kakamu Dentsu Inc., Tokyo
Designer: Daisuke Sasaki
Designer: David Robert
Printing Director: Shinya Tamura Dentsu On Demand Graphic, Tokyo
Concept/Cultural Reference:
"Honda. Beautiful Engines." is a corporate branding campaign developed for the 2014–2015 motor show season. Starting with the insight that Honda is the world's largest engine manufacturer — producing everything from automobiles and motorcycles to marine engines, cultivators and lawnmowers, we developed the copy line, "Engines make the world go round." And to change the perception of engines from cold, impersonal machines into engines of human happiness, we used wit and bright, colorful motion graphics to present them in an entirely new way.