Honda: A HONDA CHANGES EVERYTHING

Credits & Description:

Category: Posters

Advertiser: HONDA SAITAMA VEHICLES

Product/Service: HONDA

Agency: NEW DESIGN

Creative Director: Juliana Uchôa (New Design)

Art Director: Francis Alan (New Design)

Copywriter: Mateus Coelho (New Design)

Media placement: Posters - Honda Saitama Stores - 29 Aug 2011- 3 Oct 2011



Describe the brief from the client

A car is an important buying. It is considered a singular item because it has different meanings for anyone who buys it. Gran Japan intended to announce their cars with a focus in the importance of a car in a person`s life.



Describe the challenges and key objectives

Our challenge was to make an surprising campaign. Something that changes the people usually receive a car dealer`s communication. People know the importance of a car. We need to make it clearer.



Describe how you arrived at the final design

We used funny examples from real life to express how a car can make the difference. Using a curious layout, we showed how a Honda changes everything.



Give some indication of how successful the outcome was in the market

The posters attracted public attention, placing Gran Japan as a reference in Honda.