Pivovarna Kratochwill: KRATOCHWILL HONEY BEER GLASS

Credits & Description:

Category: Promotional Item Design

Advertiser: PIVOVARNA IN PIVNICA KRATOCHWILL

Product/Service: KRATOCHWILL HONEY BEER

Agency: FUTURA DDB

Creative Director: Žare Kerin (Futura DDB)

Creative Director: Zoran Gabrijan (Futura DDB)

Art Director: Žare Kerin (Futura DDB)

Designer: Marko Piškur (Futura DDB)

Project Manager: Ana Por (Futura DDB)

Media placement: Beer glass - Brewery - 5.3.2012



Describe the brief from the client

To prepare something related to honey beer - the new product of the Kratochwill brewery. Something creative, innovative and close to the brand.



Describe the challenges and key objectives

Our main objectives were to make a design that would represent the brand and make it efficient, following the brand's strategy.



Describe how you arrived at the final design

Our aim was to involve the symbol of the honey in our design. The solution was to include the symbol of the bee that reflects in the design - the black stripes that are concluded with the colour of the beer.



Give some indication of how successful the outcome was in the market

The outcome was really successful. The client and customers were all thrilled with the outcome of the new glass.