Honey Conservancy: Save The Bees, 4

Credits & Description:

Advertised brand: Honey Conservancy
Advertising Agency: Miami Ad School
Creative Director: Alana Vitrian
Art Director: Alana Vitrian
Copywriter: Claudia Dompe
Published: June 2017
Synopsis:
It is important to let people know the importance of bees in our lives and how their existence is threatened by humankind. If the bees die, the human would only have four years to live.
This situation is almost unknown for most of us, my campaign is aimed to inform and create awareness about the need to preserve this specie.
The idea of scanning a bee is to provide an easy and atractive access to the information about the world of bees.
Since many of the products we consume daily are influenced by them,the best way to highlight their importance is through the products themselves.
Scan a Bee and learn more about them.