Hortifruti Design & Branding, Case study READY SALAD by Industria Nacional & Dialogo Design

The Design & Branding titled READY SALAD was done by Industria Nacional & Dialogo Design advertising agency for Hortifruti in Brazil. It was released in May 2008.

Advertising campaign for Hortifruti

Hortifruti: READY SALAD

Brand

Hortifruti

Media

Design & Branding, Case study

Released

May 2008

Posted

May 2008

Market

Brazil

Agency

Industria Nacional & Dialogo Design

Credits & Description:

Category: Foods

Title:
READY SALAD

Advertiser/Client: HORTIFRUTI

Product/Service: RECYCLABLE SALAD PACKAGING

Advertising Agency, City: INDUSTRIA NACIONAL & DIALOGO DESIGN, Rio de Janeiro

Country: BRAZIL

Design/Advertising Agency, City: INDUSTRIA NACIONAL & DIALOGO DESIGN, Rio de Janeiro

Country: BRAZIL

Credit Details:

Name	Position	Company
Bruno Bertani	Creative Director	Industria Nacional & Dialogo Design
Ricardo Saint-Clair	Creative Director	Industria Nacional & Dialogo Design
Paulo Ferreira	Product Designer	Industria Nacional & Dialogo Design
Paulo Neto	Product Designer	Industria Nacional & Dialogo Design

Brief/Objectives/Goals:

To create an innovative brand touch point for Hortifruti, a Brazilian fresh fruit & vegetable retail chain. A recyclable salad packaging that adds value to the brand generates new income, and grabs more consumers.