Hyundai Design & Branding HYUNDAI IX1 by CREO | Y&R Bratislava

HYUNDAI IX1
The Design & Branding titled HYUNDAI IX1 was done by CREO | Y&R Bratislava advertising agency for Hyundai in Slovakia. It was released in May 2014.
Advertising campaign for Hyundai

Hyundai: HYUNDAI IX1

Brand
Hyundai
Media
Design & Branding
Released
May 2014
Posted
May 2014
Market
Slovakia
Industry
Cars
Agency
CREO | Y&R Bratislava
Production Agency
Hitchhiker Films

Awards:

Golden Hammer, 2015
DesignDirect marketing & promotional itemsGRAND PRIX

Credits & Description:

Category Design
Subcategory Direct marketing & promotional items
Entrant agency Creo / Young & Rubicam
Client Hyundai Motor Slovakia
Brand Hyundai
Product/service Automotive
Date release 27.05.2014
Production agency Hitchhiker Films s.r.o.
Creative director Erik Reingraber
Art director Martin Stripaj
Art director Juraj Sapara
Account director Peter Krcho
Over the last decade, Slovak hospitals have suffered the impact of decreasing government funding. Most of them are forced to find solutions to tackle their own shortage of equipment. As a result, newborns are being carried in modified shopping carts. Being a family car maker, HYUNDAI could not come to terms with this situation, so they decided to help hospitals by creating a new baby trolley: the HYUNDAI ix1.