IBM Design & Branding, Case study Turning Negatives into Positives by Ogilvy & Mather New York

The Design & Branding titled Turning Negatives into Positives was done by Ogilvy & Mather New York advertising agency for IBM in United States. It was released in Apr 2013.
Advertising campaign for IBM

IBM: Turning Negatives into Positives

Brand
IBM
Media
Design & Branding, Case study
Released
April 2013
Posted
April 2013
Market
United States
Industry
IT Solutions & Professional Networks
Agency
Ogilvy & Mather New York

Awards:

One Show 2013
One Show DesignCraft / Animation - SingleMerit
One Show DesignData Visualization / Online - Interactive and Real-timeMerit

Credits & Description:

Category Craft / Animation - Single
Agency Ogilvy / New York
Client IBM
Title Turning Negatives into Positives
Art Director Uni Son
Co-Agency Ogilvy Paris
Creative Director Fergus O'Hare, Steve Simpson, Susan Westre, Seth Rementer, Ginevra Capece
Designer Sid Tomkins, Noma Bar