Iida: IIDA.JP

Credits & Description:

Category: Digital Design – Websites & Online Advertising

Advertiser: KDDI CORPORATION

Product/Service: IIDA

Agency: GROUND

Agency: THA

Date of First Appearance: Apr 30 2009 12:00AM

Entrant Company: GROUND, Tokyo, JAPAN

Entry URL: http://www.ground-tokyo.com/awards/2010/CANNES/iida_02.html

Creative Director: Satoshi Takamatsu (ground)

Art Director/Designer: Yugo Nakamura (tha ltd.)

Designer/Programmer: Sohei Kitada (tha ltd.)

Producer: Hiroaki Nakane (ROBOT COMMUNICATIONS INC.)

CG Producer: Masaki Yanai (ROBOT COMMUNICATIONS INC.)

Music: Yasutaka Nakata

Media placement: Website - Web - 25.Sep.2009



Describe the challenges and key objectives

In recent years, being able to watch commercials on the web has become commonplace.



Describe the brief from the client

Our approach to this commercial was that you can 'watch the web in the commercial'."



Describe how you arrived at the final design

We created the commercial at the same time we created the web, and it was created to resemble the top page of the web. So in the commercial and WEB, the logo 'iida' is shown at all times on the upper left corner. And we also took care to ensure that the music and the graphics were synchronised. As a result, this commercial and WEB left a very fresh impression on the viewers.



Give some indication of how successful the outcome was in the market

G9 has continued to obtain greatest sales among 35 KDDI models.