| Spikes Asia, 2015 | ||
|---|---|---|
| Design | Visual Language & Graphics: Promotional Items | Bronze Spike |
| Ad Stars 2016 | ||
| Design | Communication Design: Promotional items | Silver |
Client: IKEGAMI JISSOJI TEMPLE
Product: PERSONALIZED CHARM
Product/Service: PERSONALIZED CHARM
Advertising Agency: I&S BBDO Tokyo, JAPAN
Exective Creative Director: Yoshihisa Ogata
Creative Director/ Art Director / Planner: Teruo Furuno
Producer / Planner: Takuya Fujimoto
Producer: Nao Sakai
Director: Keita Inoue
Cameraman: Kei Murata
Casting: Mayumi Kato
Translator: Yoshio AI Matsunaga
Description: The diversification of lifestyles in recent times has led to the diversification ofwishes and worries as well. Chiko Sakai of Ikegami Jissoji Temple was thinkingabout ways to meet the individual demands of every person. His attention wasdrawn to omamori traditional charms that the Japanese are familiar with.Omamori were each designed to make a specific wish such as expelling evilspirits or bringing good fortune come true. However the variety of wishes theysuited were limited. He was looking for a way to overcome this limitation.