INDUSTRIA NACIONAL DESIGN: A MONTHLY HUMAN PORTFOLIO

Credits & Description:

Category: Self Promotion

Advertiser: INDUSTRIA NACIONAL DESIGN

Product/Service: DESIGN AGENCY

Agency: INDUSTRIA NACIONAL DESIGN

Date of First Appearance: Sep 22 2009 12:00AM

Entrant Company: INDUSTRIA NACIONAL DESIGN, Rio de janeiro , BRAZIL

Entry URL: http://www.industria-nacional.com.br

Creative Designer Director: Bruno Bertani Jr (Industria Nacional Design)

Designer: Fernando Novaes (Industria Nacional Design)

Media placement: implementation - the gym - last months of 2009 and 2010



Describe the challenges and key objectives

How to turn this audience into clients? How can they get to know the work of my company? How to show our website products? I could get around holding a bunch of business cards and introduce myself between one jog session and another… It would be boring and would repel my possible clients instead of arousing their interest in my company. How can I get them to know our portfolio in a creative way?



Describe the brief from the client

1 - I’m a partner of a design company and exercise at the fanciest health club in Rio. It serves a rich and upper middle class neighborhood where business people and top executives live.
2 – Midia is very expensive for a small company as much as the huge design actions.



Describe how you arrived at the final design

We created a 30 T-shirt action with the main works from our portfolio and turning my back into a huge live billboard (I am XXL☺). People started making fun trying to realise which product I was “wearing” each day.



Give some indication of how successful the outcome was in the market

We have been selling a lot of products at gyms. We won some jobs to create a new small brand and packages, and now I am more popular than ever!