Innofact: MASTERPIECES 2012

Credits & Description:

Category: Calendars

Advertiser: INNOFACT

Product/Service: MARKET RESEARCH

Agency: EURO RSCG

Chief Creative Officer, Germany: Felix Glauner

Creative Director: Martin Breuer

Copywriter: Sigi Zwar

Graphic Designer: Michel Becker

Illustrator/Graphic Idea: Arthur Buxton

Nicole Arnold: Art Buying

Director Client Services: Harald Jaeger

Agency Producer: Detlef Stuhldreier

Print Office: Woeste Druck, Essen

Media placement: Calendar - 100 Mailings Distributed To Preferential Customers - 20.12.2011



Describe the brief from the client

Innofact is a market research institute with high standards relating to accuracy, usability and quality of its results. Our task was to remind existing customers of these strengths with a beautifully designed calendar.



Describe the challenges and key objectives

It is the character of market research to consolidate facts and to focus on essentials. By doing so, you can see what is supposedly well known from the start. With this in mind, we created a premium giveaway in the form of a calendar.



Describe how you arrived at the final design

12 expressionistic masterpieces were transferred into pie charts showing the 5 most frequently used colours - an idea by the artist Arthur Buxton. The calendar will act as a reminder throughout the year of Innofact´s brand promise to customers: facts make the picture.



Give some indication of how successful the outcome was in the market

The calendar distributed at the end of 2011, was very well received, and is now out of stock. A third edition is currently planned due to its success.