Interface: SHOE

Credits & Description:

Advertiser: INTERFACE
Agency: OGILVY & MATHER
Category: Corporate Image
Advertising campaign: SHOE
Chief Creative Officer: Joe Sciarrotta (Ogilvy/Mather)
Copywriter: Matt Gore (Ogilvy/Mather)
Art Director: Rena Menkes (Ogilvy/Mather)
Creative Director: Donna Charlton Perrin (Ogilvy/Mather)
Creative Director: Tereasa Surratt (Ogilvy/Mather)

Implementation
We created 3 posters communicating the notion of a virtuous cycle of creating a new line of carpeting in an environmentally responsible fashion.

Brief Explanation
To convey the convergence of high-style with altruist corporate behavior, we concepted a visualcollage that mashes fashion with ocean iconography.

Outcome
Indication of how successful the outcome was in the market: The high design postersand their unique product portrayal drew people in to introduce the new carpet collectionfrom Interface. Although the campaign is still in its early stages, results are continuing tobe accounted for.

Client Brief Or Objective
To introduce a new line of carpet made from the belief that great design can also do great good. TheNet Effect Collection turns abandoned fishing nets into high-end carpet tiles and connects remote fishing villages with global manufacturers.