Intermarche Design & Branding The Freshest Orange Juice Brand by Marcel Paris
Intermarche: The Freshest Orange Juice Brand
Awards:
| LIA (London International Awards), 2015 | ||
|---|---|---|
| Design | Brand Identity - Local | Bronze Winner |
| New York Festival 2016 | ||
| Design | Design: Use Of Medium: Environmental Design: Point Of Sale | Second Prize Award |
| One Show, 2016 | ||
| Design | Consumer - Collateral Design / P.O.P. & In-Store - Single | Bronze Pencil |
| International ANDY Awards 2016 | ||
| Promotional Items | Retail Foods | Gold |
Credits & Description:
Corporate Name of Client: Intermarché
Client Supervisors: Patricia Chatelain / Sylvie Cole / Mathieu Delcourt / Marie Dos Santos
Account Manager: Matthieu Morteau
Planning Director: Guillaume Le Gorrec
Planner: Leoda Esteve
PR / Marketing: Mélanie Colléou
Agency: Marcel, Paris
Chief Executive Officers: Pascal Nessim/Charles Georges-Picot
Chief Creative Officer: Anne de Maupeou
Executive Creative Directors: Dimitri Guerassimov/ Fabien Teichner
Creative Director: Julien Benmoussa
Copywriters: Damien Lebreuilly/Jonathan Wawer
Art Directors: Ali Qamari/Pierre Delort/Guillaume Delattre
Project Manager: Barbara Cruchet
Project Manager Assistant: Paul Marty
Production Company: Prodigious, Paris
Producer: Patrick Andriot/Patrice Druet
Associate Director: Blandine Mercier
Post Production: Marie Absolom
Photographer: Patrice de Villiers
Stanley’s Retouching: Sophie Lawes
Concept/Cultural Reference:
Each day, 550 million litres are sold in the world (half in Europe). And consumers are particularly fond of fresh juices. The problem is that Intermarché’s urban target (