Intermarche Design & Branding The Freshest Orange Juice Brand [image], 2 by Marcel Paris
![The Freshest Orange Juice Brand [image], 2](https://fcdn.me/ff2/0e0/intermarche-the-freshest-orange-juice-brand-image-2-45aeb65736bfa5ce6559ffd6c0.jpg "The Freshest Orange Juice Brand [image], 2")
Intermarche: The Freshest Orange Juice Brand [image], 2
Awards:
| D&AD Awards, 2016 | ||
|---|---|---|
| PR | Best Product Launch | Wood Pencil |
| Integrated & Innovative Media | Integrated - Large Business (over 500 employees) | Graphite Pencil |
Credits & Description:
Agency: Marcel
Client: Intermarché
Art Director: Ali Qamari
Art Director: Guillaume Delattre
Art Director: Pierre Delort
Chief Creative Officer: Dimitri Guerassimov
Chief Creative Officer: Fabien Teichner
Copywriter: Damien Lebreuilly
Copywriter: Jonathan Wawer
Creative Chairman: Anne de Maupeou
Creative Director: Julien Benmoussa
Director: Nicolas Blusson
Music Producer: Clémens Hourriere
Photographer: Patrice de Villiers
Production Company: Kuest Prod
Production Company: Prodigious Paris
Account Manager: Matthieu Morteau
Brand Director (Client): Patricia Chatelain
Chief Executive Officer: Pascal Nessim
Chief Executive Officer: Charles Georges-Picot
Head of Planning: Guillaume Le Gorrec
Pr Manager: Mélanie Colléou
Project Manager: Barbara Cruchet
Project Manager: Paul Marty
Senior Brand Manager: Blandine Mercier
Strategic Planner: Leoda Esteve
Intermarché created the freshest fresh orange juice brand ever created : a brand whose name is in itself a proof of its freshness, whose name is the exact minute the juice was made.
In April, the campaign was implemented in Issy-les-Moulineaux (Paris) Intermarché express new store for three days long. The brand has its own aisle in the store, specific packaging on the bottles, point of sale advertising, flyers, posters, localized press and outdoor as well as digital films.