INTRA LIGHTING: CALENDAR

Credits & Description:

Category: Calendars

Advertiser: INTRA LIGHTING

Product/Service: LIGHTING COMPANY

Agency: FUTURA DDB

Date of First Appearance: Nov 25 2009 12:00AM

Entrant Company: FUTURA DDB, Ljubljana, SLOVENIA

Creative Director: Žare Kerin (Futura DDB)

Copywriter: Bojan Jablanovec (Futura DDB)

Graphic designer: Iztok Perko (Futura DDB)

Media placement: Calendar - distributed to business partners - 25.11.2009



Describe the challenges and key objectives

The calendar should present the company’s activities, so it could be used both, by night and day.



Describe the brief from the client

Company Intralighting is engaged with lighting engineering and production of illuminates. Their statement is: All in all we are making things visible. Not just visible lighting solutions, we feel responsible for all we do. Invisible solutions all the way assure visible performance.
The assignment was to present the company with the promotional calendar.



Describe how you arrived at the final design

The calendar presents its company to the fullest. It can be used in daylight and at night with its special black-light-ink print, visible at night with clean and simple design.



Give some indication of how successful the outcome was in the market

The calendars were sent as promotional New Year’s presents to the company’s business partners.