Ion Eglin: SMALL PRINTED DESIGN

Credits & Description:

Type of Entry: Corporate or Brand Identity


Category: Stationery


Title: ION EGLIN SMALL PRINTED DESIGN


Advertiser/Client: ION EGLIN


Product/Service: LAWYER


Entrant Company: RUF LANZ Zurich, SWITZERLAND


Design/Advertising Agency: RUF LANZ Zurich, SWITZERLAND


Creative Credits


Name Company Position


Markus Ruf Ruf Lanz Werbeagentur Ag Creative Director


Danielle Lanz Ruf Lanz Werbeagentur Ag Creative Director


Lorenz Clormann Ruf Lanz Werbeagentur Ag Art Director


Markus Ruf Ruf Lanz Werbeagentur Ag Copywriter


Nicole Sommermeyer Ruf Lanz Werbeagentur Ag Account Supervisor


Ion Eglin Jurist Of Law Client


Details


Brief Explanation:


Swiss attorneys and lawyers are a very conservative professional group. The challenge was to design a corporate identity that not only preserved discretion – but was still very distinctive.


Describe the brief from the client:


The customer is a well-known lawyer in Zurich. The brief was to design a corporate identity that could be used on business cards, letterheads, note cards and envelopes.


Description of how you arrived at the final design:


Every day lawyers deal in depth with contracts and legal articles. Especially with the small print they involve. The idea for the design consisted of expressing this passion for the small print in a humorous way. So we used the smallest size of font that can still be read.


Indication of how successful the outcome was in the market:


The corporate identity was very well received by the lawyer’s clients. For they recognised the lawyer’s passion for small print, which they benefit from whenever they consult him.