Jagermeister: Jägermeister Coolpack, 3

Credits & Description:

Agency: Cheil Germany Gmbh
Client: Mast-Jägermeister Se
Senior Copywriter: Christopher Daniel Druecks
Senior Copywriter: Michaela Jahn
Senior Conceptual Designer: Sascha Kirpal
Agency Producer: Moritz Gillrath
Chief Creative Officer: Roland Rudolf
Executive Creative Director: Joern Welle
Industrial Designers: Bacon Design
Industrial Designer: Martin Wenzlawiak
Designer: Daniel Gumbert
Retail Designer: Ron Stasch
Account Handler: Frank Neuhaus
Description:
The complex flavors of Jägermeister taste best at -18°C. But consumers often store and even drink it at room temperature, resulting in a subpar product experience.
Instead of doing the usual advertising campaign that would tell consumers about the benefit of serving Jägermeister ice cold, we decided to tackle the problem at the most immediate touchpoint: the bottle itself. So, by turning the packaging into the message, the innovative CoolPack Edition promotes the idea of „best used ice cold“ all by itself, combining the classic Jägermeister bottle with the iconic shape of typical coolpacks.