K-y: NO TEDDY

Credits & Description:

Advertiser: JOHNSON & JOHNSON
Agency: DRAFTFCB BUENOS AIRES
Category: Other Video Content
Account Supervisor: Agostina Luzzi (Draftfcb Buenos Aires)
D.O.P.: Demian Rodenstein
D.O.P.: Diego Robaldo
Agency Producer: Gabriel Lancioni (Draftfcb Buenos Aires)
Advertiser's Supervisor: Matias Robirosa (Johnson/Johnson)
Producer: Ramiro Starosta
Creative Director: Tony Waissmann (Draftfcb Buenos Aires)
Copywriter: Veronica Perera (Draftfcb Buenos Aires)
Executive Creative Director: Javier Campopiano (Draftfcb Buenos Aires)
Producer: Loly Carnero (Cinco)
Director: Mariano Sigal (Cinco)
Sound Designer: Matias Schiselman
Producer: Emiliana De Medio
Art Director: Facundo Ardila (Draftfcb Buenos Aires)
Account Manager: Karen Goldstein (Draftfcb Buenos Aires)

Client Brief Or Objective
Develop communication pieces for the official fan page which continuing  announcing that Ky is a lubricating gel for couples who are a bit boring and that this product is a great motivator to revive and turn up a few degrees to the  relationship.

Outcome
We had great repercussion ,in fact, ourselves and the market itself used these videos as artistic reference for many later works.

Brief Explanation
Use these pieces to create awareness  that while you are not next to your couple, the sexual desire slows down and do not have to settle just for the sweetness and leave  sex aside. The proposal is to give sex a place and leave sweetness aside.

Implementation
At first, we choose the teddy bear which was appropriate since we needed one with absolute sweetness expression. Secondly we create a context with few elements which built a semi real scenario. Finally take each execution to a special color and define everything that had to appear in the same color, monochrome. So we differentiate each of the 13 videos are not just for the idea / script but by its characteristic color. The rest was an meticulous work to ensure that in each execution the  bear suffers the script. In some cases lighting it on fire, another freezing it, another making his skeleton, waxing, exploiting, making it bleed, etc..