Kaiser Design & Branding KAISER RESPONSIBLE 6-PACK by Fischer America Sao Paulo

KAISER RESPONSIBLE 6-PACK
The Design & Branding titled KAISER RESPONSIBLE 6-PACK was done by Fischer America Sao Paulo advertising agency for subbrand: Kaiser Pilsen Beer (brand: Kaiser) in Brazil. It was released in Dec 2012.
Advertising campaign for Kaiser

Kaiser: KAISER RESPONSIBLE 6-PACK

Brand
Kaiser Pilsen Beer  (Kaiser)
Media
Design & Branding
Released
December 2012
Posted
December 2012
Market
Brazil
Industry
Beers and Ciders
Agency
Fischer America Sao Paulo

Credits & Description:

Advertiser: SPAIPA S.A
Agency: FISCHER & FRIENDS
Category: Special Editions & Promotional Packaging
Advertising campaign: KAISER RESPONSIBLE 6-PACK
Cco: Mario Dandrea (Fischer/Friends)
Creative Director/Art Director: Sthefan Ko (Fischer/Friends)
Creative Director/Copywriter: Beto Rogoski (Fischer/Friends)

Implementation
The car shaped package brings 5 beers for the passegers and a soda for the driver,creating a visually impacting piece.

Brief Explanation
Make something striking with a low buget.

Outcome
The package had immedite repercussion in press.

Client Brief Or Objective
Make a statement about the brand's commitment with responsible drinking.