Kamasutra: HOW TO SHOP FOR SEX

Credits & Description:

Advertiser: J K ANSELL
Agency: INTERFACE COMMUNICATIONS
Category: Promotional Item Design
Group Manager/Client Servicing: Krita Gudkha (Interface Communications)
Art Director: Viresh Pawar (Interface Communications)
Director: Vikram Bansode (Cocktail Art)
Associate Creative Director: Vipul Salve (Interface Communications)
National Creative Director: Robby Mathew (Interface Communications)

Outcome
The coasters became a topic of discussion amongst pub hoppers. They actually carried the coasters with them. Due to which Kama lounge website received more than 100,000 page views in less than a month. Ecommerce sales shot up by 60% after the launch of the Online store. The clients also raise queries for sale of these coasters.

Implementation
The first thing that comes to anybody’s mind when you say Kamasutra are SEX POSITIONS and when one thinks of Online shopping it's obviously a SHOPPING CART. So we thought why not bring these 2 symbols together and create a strong graphic that says it all.

Brief Explanation
If you think about it, pubs are places that ooze sex. The skimpy clothes, the physical proximity, the relaxing of inhibitions because of alcohol, etc etc.. What better place than the pub to talk about a sex aid. Hence the idea of a coaster with the graphic of a kamasutra sex position that becomes a shopping cart when looked at from another side of the table. A sales message that entertains too.

Client Brief Or Objective
To entice consumers to visit the online condom store on www.kamalounge.in, the official website for Kamasutra Condoms.