Keio University: Pamphlet

Credits & Description:

Corporate Name of Client: Keio University
Head of Client Services: Yasunari Tamada
Planner: Takahiro Akiyama
Agency: Dentsu Inc., Tokyo
Creative Directors: Yoshihiro Yagi/Tai Yoshimura
Copywriters: Haruko Tsutsui/Scott Lehman
Art Director: Yoshihiro Yagi
Agency Producers: Koji Wada/Masami Nagayama
Design Companies: PEN.Inc., Tokyo/Power Creative Unit, Tokyo
Graphic Designers: Taiji Kimura/Minami Otsuka/Chihiro Kato/    Haruko Nakatani
Creative Producers: Shunichi Takano/Yuta Harasawa
Photographers: Takaya Sakano/Junpei Kato
Production Manager: Kaori Ohtsuki
Production Companies: TYO Productions1, Tokyo/Yokohama Super Factory, Tokyo
Animation Company: Cavia, Tokyo
Animator: Takuya Demura
Music: Satoshi Yoshitake
Print Company: Dentsu On Demand Graphic Inc., Tokyo
Printing Director: Shinya Tamura
Calligrapher: Mariko Kinoshita
Web Company: Kaibutsu, Tokyo
Digital Designer: Yusuke Kitani
Concept/Cultural Reference:
Our brief was to brand a new academic programme for one of Japan's oldest universities. Our solution was to develop a comprehensive plan encompassing visual identity, strategic PR and advertising. Since the name of the programme is PEARL, we took the layered structure of pearls as a design motif to communicate the idea that students can grow in wisdom and knowledge like a pearl grows in beauty and lustre. With bold, distinctive graphic design, we presented the staid, conservative world of academia in a fresh new light.