Kinetic Engineering: Zinegapore [image]

Credits & Description:

Agency: Kinetic Singapore
Client: Kinetic Singapore
Animator: Astri Nursalim
Animator: Sean Tan
Art Director: Gian Jonathan
Art Director: Clay Kuok
Art Director: Pann Lim
Art Director: Astri Nursalim
Art Director: Leng Soh
Art Director: Sean Tan
Art Director: Sean Tiang
Associate Creative Director: Gian Jonathan
Copywriter: Seth Han
Copywriter: Elliot Townson
Creative Director: Pann Lim
Creative Technologist: Noel Chan
Creative Technologist: Hon Tat Ong
Design Director: Gian Jonathan
Designer: Clay Kuok
Designer: Astri Nursalim
Designer: Leng Soh
Designer: Sean Tiang
Digital Designer: Sean Tan
Illustrator: Carmen Chen
Senior Copywriter: Catherine Phua
Creative Agency: Kinetic Singapore
Account Director: Steven Ng
Account Executive: Derek Tay
ZINEGAPORE is an irreverent, alternative guide to Singapore that takes the form of an interactive e-zine for iPad. Others know Singapore as a model of efficiency and economic accomplishments — but we think the real Singapore lies in the little everyday things and norms, our funny quirks, our warts and all. And it is these that readers get to discover in ZINEGAPORE. Steering away from the straight and conventional, ZINEGAPORE offers insights into local cultures, practices and lingos in a wacky, cheeky manner that is not afraid to poke fun at ourselves.