King James: KING JAMES CORPORATE IDENTITY

Credits & Description:

Category: Stationery

Advertiser: KING JAMES

Product/Service: ADVERTISING AGENCY

Agency: KING JAMES RSVP

Date of First Appearance: Jul 1 2009 12:00AM

Entrant Company: KING JAMES RSVP, Cape Town, SOUTH AFRICA

Creative Director: Jenny Ehlers (King James RSVP)

Senior Designer: Rikus Ferreira (King James RSVP)

Media placement: Letterheads - Corporate Stationery - 01/07/2009

Media placement: Business Cards - Corporate Stationery - 01/07/2009

Media placement: Compliment Slips - Corporate Stationery - 01/07/2009

Media placement: Envelopes - Corporate Stationery - 01/07/2009

Media placement: Labels - Corporate Stationery - 01/07/2009

Media placement: CD Sleeves - Corporate Stationery - 01/07/2010

Media placement: Presentation Covers - Corporate Stationery - 01/07/2010



Describe the challenges and key objectives

The key objective was to create a design that worked over a number of different elements. This was also the main challenge: conveying the message over many different shapes and sizes.



Describe the brief from the client

Create a corporate identity which reflects the nature of the business and the close relationship between the people in the King James Group.



Describe how you arrived at the final design

Each staff member of the King James Group plays an integral part in making the agency what it is. The corporate identity reflects this. The back of each staff member’s business card is printed with a section of the King James logo. When placed together, all the business cards form the logo. The balance of the stationery reflects the same idea.



Give some indication of how successful the outcome was in the market

It was very well-received in marketing and business circles as an intriguing concept and design.