Kokuyo Design & Branding, Case study Nameless Paints by Dentsu Inc. Tokyo

Nameless Paints
The Design & Branding titled Nameless Paints was done by Dentsu Inc. Tokyo advertising agency for Kokuyo in Japan. It was released in Jan 2016.
Advertising campaign for Kokuyo

Kokuyo: Nameless Paints

Brand
Kokuyo
Media
Design & Branding, Case study
Released
January 2016
Posted
January 2016
Market
Japan
Industry
Paints, Paint Brushes, Adhesives
Agency
Dentsu Inc. Tokyo
Producer
Shota Sawabe
Art Director
Yusuke Imai
Copywriter
Ayami Moteki
Typographer
Misato Watanabe
Production Agency
Tohokushinsha Film Corporation
Director
Yuki Takada

Awards:

D&AD Awards, 2016
Product DesignInnovative Product DesignGraphite Pencil
LIA 2016
Package Design-Grand LIA
DesignProduct DesignSilver Winner
Package DesignRecreation Equipment/GamesGold Winner
One Show, 2016
Design-Best in Discipline
DesignInnovation - Package Design / Package DesignGold Pencil
Cannes Lions 2016
Product DesignGoods: Infant Products, Toys & Educational ProductsProduct Design Lion
DesignPackaging Design: Special Editions & Promotional PackagingSilver Lion
ADC Annual Awards 2016
DESIGNPRODUCT DESIGN: RECREATIONSilver
Spikes ASIA 2016
DesignProduct Design: Consumer ProductsBronze Spike
Ad Stars 2016
DesignProduct & Service: Finance / Services / Entertainment & Leisure / Travel / Restaurants / Commercial Public ServicesSilver

Credits & Description:

Agency: Tohokushinsha Film Corporation
Brand: Kokuyo Campus
Country: Japan
Advertising Agency: Tohokushinsha Film Corporation
Entrant Company: Dentsu Inc, Tokyo
Media Agency: Dentsu Inc, Tokyo
PR Agency: Dentsu Inc, Tokyo
Production Company: Tohokushinsha Film Corporation
Additional Company: Kokuyo Furniture, Tokyo
Producer: Shota Sawabe (Tohokushinsha Film Corporation)
Art Director: Yusuke Imai (Dentsu Inc.)
Cinematographer: Hisanori Watariguchi (Freelance)
Production manager: Akinori Kajima (Tohokushinsha Film Corporation)
Typographic　Designer: Misato Watanabe (Freelance)
Director: Yuki Takada (Tohokushinsha Film Corporation)
Copywriter: Ayami Moteki (Dentsu Inc.)
Art Director: Yusuke Imai
Typographer: Misato Watanabe
Outcome:
Despite the fact that it was sold only in Japan, it was featured in media around the world through word of mouth.Also,initial production run is sold out.
Execution:
Instead of naming the colors, we represent watercolors by using the combination of the three primary colors.
Campaign Description:
These paints are a new style of paint that allows you to find your own original colors while teaching the principle of color through the three principle color spheres.
Synopsis:
Assumptions and naming can lead to the loss of imagination.It can also have a bad effect on the imagination of children.