Komehyo: 65TH ANNIVERSARY SALE.

Credits & Description:

Advertiser: KOMEHYO CO.
Agency: SHINTO TSUSHIN, TUGBOAT
Category: Foods
Art Director: Kengo Kato (Tugboat)
Retoucher: Jin Aoyama
Designer: Jun Goto (Tugboat)

Outcome
Due to the overwhelming number of shoppers, it reached the target budget sales and visitors half way into the campaign, and as a result, the total cash give away prize had to be increased to ¥85m.

Client Brief Or Objective
The brand is a vintage retail shop, often used by students or young working women who dream of wearing high luxury products but can only afford second hand goods.

Brief Explanation
Promoting the shop’s 65th anniversary sale. Giving away a cash prize total of ¥65m.

Implementation
Communication focused on the ¥65m give- away prize, targeting young fashionable females.