Lenovo Design & Branding Cinema sleeve by Fitzroy Amsterdam

The Design & Branding titled Cinema sleeve was done by Fitzroy Amsterdam advertising agency for subbrand: Lenovo Yoga Tablet (brand: Lenovo) in Netherlands. It was released in Dec 2015.

Lenovo: Cinema sleeve

Released
December 2015
Posted
December 2015

Credits & Description:

Client : Lenovo - Ruben Juninck
Agency : Fitzroy Amsterdam
Fitzroy designs a cinematic sleeve for the Lenovo Yoga Tablet
If a tablet has a video projector, why not make the sleeve into a movie screen? Specially for the Lenovo Yoga Tablet, a tablet with a built-in projector, Fitzroy has thought of the 'Cinema Sleeve'. This sleeve not only safeguards your tablet, but can also be folded out into a video or slide projection screen. Thus, if you wish to have a moviegoing experience anywhere you happen to be at, the Cinema Sleeve is for you.
Designers Gidon Krot and Hans Erik Wagenaar have produced the first prototype.