Leo Burnett: LITERARY CALENDAR

Credits & Description:

Advertiser: LEO BURNETT WARSAW
Agency: LEO BURNETT
Category: Calendars
Advertising campaign: LITERARY CALENDAR
Copywriter: Piotr Zygmunt (Leo Burnett Warsaw)
Art Director: Robert Chudzik (Leo Burnett Warsaw)
Account Executive: Wiola Rosinska-Kania (Leo Burnett Warsaw)
Producer: Kasia Bartenowska (Leo Burnett Warsaw)
Producer: Kornel Gesicki (Leo Burnett Warsaw)
Photographer: Emil Bilinski
Art Director: Nina Lupinska (Leo Burnett Warsaw)
Creative Director: Pawel Heinze (Leo Burnett Warsaw)
Music: Wild Child (Wild Child)

Client Brief Or Objective
The agency has produced standard calendars so far. This year we were asked to come up with an idea that emphasizes the core of an ad agency’s job – being creative.

Outcome
200 recipients and 34 people who sent requests for additional copies started to think about their jobs in a more reflexive way, discovered the passion for writing and started to write books about their private year of 2013. The writing of all these books is in progress. Besides, our calendar became an attractive and inspiring office gadget, which created buzz in advertising and marketing circles.

Implementation
If books can evolve from notes taken down on matchboxes or napkins, it’s possible to write a book from notes in an office calendar. Besides, we spend half of our life working, so that could make a good story. And then we created our calendar. "2013. This is my year“ is the office calendar that is designed as a book. It includes: imprint, publisher’s note, appendix, colophon, book review, and also the name of the author and his photo. The book is divided into blank monthly chapters, ready to be filled in by the author.

Brief Explanation
Many of us have dreamt of writing a book and being a famous writer. We would like to show that dreams could come true. We also wanted to show that everyone could find the inspiration during work, which can be really engaging and stimulating.