Life Savers Design & Branding Muffin Top by Energy BBDO Chicago

The Design & Branding titled Muffin Top was done by Energy BBDO Chicago advertising agency for subbrand: Life Savers (brand: Life Savers) in United States. It was released in Nov 2007.
Advertising campaign: LIFESAVERS CANDY (It's good to be sweet)

Life Savers: Muffin Top

Brand
Life Savers  (Life Savers)
Media
Design & Branding
Released
November 2007
Posted
November 2007
Market
United States
Industry
Chewing-Gum
Agency
Energy BBDO Chicago
Executive Creative Director
Marty Orzio
Art Director
Meg Sheehan
Creative Director
Juan Carlos Perez
Copywriter
John Fiebke
Director
Bryan Buckley
Editor
Mathew Wood
Editor
John Mayo-Smith

Awards:

Cannes Lions 2008
Film-Bronze

Credits & Description:




Advertiser: WRIGLEY


Product/Service: LIFESAVERS CANDY


Advertising Agency, City: ENERGY BBDO, Chicago


Country: USA


Advertising Agency, City: ENERGY BBDO, Chicago


Country: USA


Executive Creative Director: Marty Orzio


Creative Director: Juan Perez


Copywriter: John Fiebke


Art Director: Meg Sheehan


Agency Producer: Diane Jackson/Brigette Whisnant


Production Company, City: HUNGRY MAN, Santa Monica


Country: USA


Director: Bryan Buckley


Editor: John Smith/Mathew Wood


Music - Artist/Title: Beacon Street Studios


Sound Design/Arrangement: Hoffman Sound



Synopsis

When his girlfriend asks "Do you know what a muffin-top is?" (while sporting one herself), a man has a choice to make. He can do either the wrong thing, or the sweet thing. He chooses to do the sweet thing.