LP&M Editora: Ticket Books [image] 7

Credits & Description:

Agency: Africa
Client: L&Pm
Art Director: Ricardo Matos
Art Director: Ana Novis
Chief Creative Officer: Sergio Gordilho
Copywriter: Otto Pajunk
Creative Director: Diogo Mello
Creative Director: Alvaro Rodrigues
Director: Will Mazzola
Executive Creative Director: Eco Moliterno
Executive Creative Director: Rafael Pitanguy
Executive Creative Director: Alvaro Rodrigues
Development: Luego
Digital Production Company: Bizsys
Production Company: Trator Filmes
Sound Design: Lucha Libre
Account Handler: Monique Lopes Lima
Pr Manager: Priscila Serra
Project Director: Evandro Soares
Project Manager: Monique Lopes Lima
According to researches, Brazilians read only 2 books per year on average. People are always running from one place to another. It's hard to find the time to read, unless they read on their way. So, to celebrate World Book Day, L&PM, Brazil's biggest pocket books publisher, created and gave away a collection of pocket books designed to promote reading. They were Ticket Books. Small books that had a bult-in RFID card that made them readable by the subway turnstile's scanners, working as 'tickets' to the subway… and to the habit of reading.