Lisa Sanders Public Relations (LSPR): LSPR BRAND IDENTITY

Credits & Description:

Advertiser: LISA SANDERS PUBLIC RELATIONS
Agency: RED PEAK
Category: Retail Stores, Restaurants & Fast Food Outlets
Chief Creative Officer: Stewart Devlin (Red Peak Group)
Production Director: Steve Lipman (Red Peak Group)
Production Manager: Tom Mordasky (Red Peak Group)
Copywriter: Nate Dwyer (Red Peak Group)
Design Director: Ryan Adair (Red Peak Group)

Outcome
The release of the LSPR brand identity system has lead to a massive influx of new business interest for the agency. The sophisticated new look and feel has created a buzz within the industry and contributed to a renewed sense of purpose and momentum for the agency internally.

Implementation
Nothing shows you’re paying attention like asking questions.We developed the LSPR identity system to prove it. Questions were written to address a range of potential client types; from new-business start-ups to those in a bit of publicity hot water. The pithy queries instantly communicate that LSPR understands the challenges their clientele faces, and are ready to respond — an approach no other PR agency has utilized effectively. To cut through noise we printed messages on all visual assets and used a simple and impactful design language that brings a sober playfulness to the communication without getting in the way.

Client Brief Or Objective
Create a differentiating identity system for Lisa Sanders PR that reflects the agency’s distinguishing competencies and personality, as well as Lisa Sanders' personal yet acute approach to her business.

Brief Explanation
Public Relations live in the world of reputation, inquiries and solutions. This means keeping an ear to the ground and reacting swiftly to current change. As a small fish in a sea of giants, it is critical that LSPR communicates its personal understanding of client challenges through savvy and wit.